App store optimization is an essential step that should never be ignored for the growth of your mobile app and games. The latest strategies launched in 2022 are one of the best ways to make your apps a bigger hit and an effective medium to earn more money. Before we get started on the ASO strategies, let's have a clear understanding of what ASO is all about?
App store optimization– the process of optimizing mobile apps with the objective of improving and boosting their rankings in the apps store's search results can be rightly defined as the App Store Optimization. The higher the app ranks in the store's search results, the better are your chances of being visible to potential customers.
The importance of ASO remains unquestionable as it is one of the most determining factors for the success of your app. By following the right set of strategies and update on your ASO, you are sure to come out with flying colors with the success of your app. Some areas where you must always focus when it comes to app store optimization are :
· App name and title
· Use of keywords
· Description
· Titles
· No. of downloads
· Ratings and reviews
Whether you are someone who's looking for the top strategies to improve their existing website or someone who's getting started from scratch, these ASO strategies are sure to play a significant role in ensuring the overall growth of your app.
1. Right keywords :
There is no hiding the fact that the app store is overflowing with thousands of apps, and there is fierce competition in the market. Always remember that research is the key to finding success in the app industry. It doesn't matter how much time and money you have invested in your app. If you do not have an effective marketing strategy, your chances of making it big out there are dense.
Using a keyword research tool is one of the best ways through which you can discover keywords that are doing well on your competitor's apps. Make a list of all the keywords that are primarily used and include them in your meta data in accordance with the search traffic as per the relevance of your app. This is an effective strategy that is sure to boost your rankings and open the doors for conversions.
2. The difference between the app store and google play store
As a developer, it is incredibly essential that you understand the difference between the app store and the google play store. In both app stores, your app title will be used in the search algorithms. This does not mean that you can throw hundreds of keywords but to wisely use an app title that meets the search trends and will be helpful for your app.
The iOS stores also include a subtitle under the title. These 30 characters limit automatically enables the developer to place their keyword there, creating better visibility. The apps tore allows you to use 100 characters for your app store connect account. Make sure that this description has all the relevant keywords that not just improve your rankings but also make you visible to your target audiences out there.
3. Focusing on conversions:
as a developer, it is crucial that you understand that there are several steps related to making your app a big one. Now that you have made a list of the most viable keywords that have marked the difference between the app store and google play store, you have all the strategies that are required to pull the audiences to your app. But will that be enough? Clearly not ! with increasing visibility, you definitely have more users coming your way, but your job is not finished unless you have convinced the users to click on your app and download it.
In order to convince the user to download your app, your app must have the vitals to make them understand what you and your app are all about.
4. Maintaining the apps organic health :
needless to say, the apps stores are extremely dynamic where keywords are changing with every passing day. By keeping yourself ahead with the changes, you are building a constructive strategy towards not just staying ahead in the market but also building a competitive edge over your competitors. By following these strategies, you are sure to improve your visibility to the users leading to significant growth in your volume of downloads.
This is where it becomes essential that you are taking all the steps that are required to ensure the organic health and maintenance of your app. With the help of several tools, one can stay connected with the changes taking place and also stay in sync with their own progress with the help of reports, etc. this strategy is a positive step towards not just keyword optimization but also to improve the performance of your app.
As one of the leading iOS app development company, we at Mtoag Technologies are not unaware of the fact that app developers today are struggling with a lot of factors to survive in this market of cut-throat coemption. From battling with their competitors to trying their utmost to grab the attention of the users to their apps, a lot of effort is dedicated from the developers to make their apps stand out. We at Mtoag Technologies have been in the IT sector for many years now and are well versed with the many aspects of creating an exceptional and robust iOS 15 impact.
Our team researches effectively to find the correct answers for the many questions that determine the success of the iOS 15 app. Some of these questions are :
· How to adopt a strategy that avoids the most common mistakes people make with app store optimizations?
· Which points should be expressly kept in mind before the construction of the apple app store and google play store?
· Which keywords should be selected for keywords and metadata?
· What strategies should be adopted to create premium app store assets such as icons, images, videos, etc.?
There has been a significant change in the way apple started the ASO from then to now. We at Mtoag Technologies focus consistently on adopting all the right strategies that are vital to enhancing performance marketing. By dividing equal attention on everything from design to graphics to communication to marketing, we aim to curate tailor-made solutions for our clients.
Our primary purpose is to create an app for our clients that are perfect and completely in sync with the app store requirements. To create a better version of the iOS app that you have in mind, get in touch with us at Mtoag Technologies today.